Advert mood board

How to produce a successful advert

The main points in a advertising plan are what does the advert want to accomplish what are its goals or its objectives? How will the advert reach these goals and what would you have to do to reach these goals and objectives plus how do you know if you have accomplished these goals and if they have worked.

You will need a lot of knowledge of the company that you are making an advert for. You need to learn about the company background and any information that can help gain more strength in the advert. When making an advert you should think of the target audience and how it will connect with them. Will it be appealing for the target audience and will it grab their attention? In an advert you dont want to confuse the audience because they wont get the point of the advert.

In the making of an advert you have to be thinking would it be rememberable. This is so the advert it self would get around and more people would know and remember the advert. For example (http://www.gocompare.com/ps.aspx?Media=GG003&PST=1&device=c&gclid=CJXaj5OlqroCFS_KtAodDSgALQ) Go Compare used a character which was well known for his annoyances.

Not just getting the audience to remember your advert you want your advert show not be too packed with information but still provides the main information in a simple way, because making an advert too over the top would over complicate it and most viewers would be lost.

The headline of the advert should be bold and seen clearly so the audience know the company/brand. This will catch the eye of viewers so they know who the company are. Their should be more white spaces to show off the main image because too much colour appears as being too cramp in an advert.

website - http://beranger.org/2013/08/01/everything-you-never-knew-you-wanted-to-know-about-lego/

From this website i have learnt a bit more about lego that i didn't know. I learnt that Germany is the number- one Lego market, and the most selling is Lego city. The US have the second largest market for  Lego, selling Lego star wars and Bionicle. After lego going down hill it was the fans who brought the whole business  back on track.

Tim burton

Tim burton was raised in burbank in california.
He grew up loving cartoons and movies and was watching them all the time. Tim Burton is an American film director, film producer, artist, writer and an animator. Tim burton began drawing at an early age so he liked it then ended up attending the California  institute of the arts. Then started to studying animation after he was awarded a fellowship from Disney. Burton had ambition and wanted to start making his owns movies after working on 'The fox and the Hound' in 1981. he created a 60 minute black and white animated movie called 'Vincent price' and this lead on to the 'beetlejuice' in 1988. His luck kept getting better and better and he got to work on the movie 'batman' in 1989. This gave him a lot of power in hollywood, Burton had became a big celebrity. bringing out another movie called 'Edward Scissorhands' in 1990 showed more of burtons creative side and created a good friendship between him and Johnny Depp. this led to a lot of other movies that burton created like; Batman returns, The nightmare before christmas, Sleepy hollow, Planet of the apes, Big fish and Charlie and the chocolate factory.

My Questionnaire - LEGO

I didn't get as much answers as i wanted or as much detail with my answers. But from this i have a brief
idea of the answers from my questionnaire.  

Creature Comforts DVD

 Creature comforts was first seen as a British comedy animated short film. They used real life conversations from different people. They intended to find people who were foreign and living in Britain, or people who had problems about anything. The creature comforts team made these conversations 100 times for humorous just by syncing the voices with animated characters that they made.

 Created by: Nick Park and Aardman Animations
Creative director:Nick Fordham
Art Directors: Phil Rylance and Newy Brothwell
Writers: Paul Cardwell and Kim Durdant - Hollamby
Director: Richard 'Golly'
Script editor: Toby
Producing manager: Gareth Owen
Producer: Julie Lockheart
Character design: Michael Salter
Voice Breakdown: Nick Upton
Animators: Jo Fenton, Dug Coulder, Claire billett and Terry Brain.


They make the scenes as small as they can because they cant use plasticine to create a scenery which is up to human scale. They use plasticine because it is easy to use and they can show a lot of different expressions and emotions. Also the producer mentioning that eyebrow movements are important, and using squash and stretch.
The sculptors make different expressions for one character so they can simply take off the mouth of a character and change it to a different expression. They had made 150 speaking characters and more background characters and this is quite a big achievement for one program.

Book - Advertising - by Jen Green

Advertising by Jen Green told me that we see more than 3,000 adverts a day if you live in a city. From being indoors watching TV or being outdoors in public.

Advertising is a type of communication by influencing people to buy their product. Adverts paid by companies are shown every day providing more information about a product to get more sales. The aim is to 'persuade', and now advertising is a multimillion industry. Adverts promote any new products and this advertising can also include on radio commercials, newspapers, magazine ads, pop ups and banners this means advertising uses mass media to get their product around.

TRUE FACT - 'Over $600 billion are now spent on advertising each year.'

Most adverts are plotted at different times of the day for different target audiences for selling their companies product. Children's adverts for toys are very affective because they persuade the child to want it more. Where adult adverts like for shaving products are shown later at night when adults get back from work.