Wednesday, 16 October 2013

Book - Advertising - by Jen Green




Advertising by Jen Green told me that we see more than 3,000 adverts a day if you live in a city. From being indoors watching TV or being outdoors in public.

Advertising is a type of communication by influencing people to buy their product. Adverts paid by companies are shown every day providing more information about a product to get more sales. The aim is to 'persuade', and now advertising is a multimillion industry. Adverts promote any new products and this advertising can also include on radio commercials, newspapers, magazine ads, pop ups and banners this means advertising uses mass media to get their product around.

TRUE FACT - 'Over $600 billion are now spent on advertising each year.'

Most adverts are plotted at different times of the day for different target audiences for selling their companies product. Children's adverts for toys are very affective because they persuade the child to want it more. Where adult adverts like for shaving products are shown later at night when adults get back from work.










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