LEGO started there name as Automatic Binding Bricks. the bricks were hollow, and had open bottoms and they had the design of round studs on the top to connect to the open bottom of another brick. The first problem was that they used a material called cellulose acetate, this didn't hold its shape too well and the colours faded. This was not good for the company. Children became discouraged to the automatic bind bricks because they just didn't work the way they was supposed too.
Ole Christiansen the creator of 'LEGO' was going so well. the company kept making and selling there Automatic binding bricks which were renamed LEGO bricks in 1953. Godtfred became one of the leaders in the LEGO company. Godtfred was the one who helped with the companies business like sales. This is when he realised LEGO needed to go further and be created more into a toy to play with. They started to sell LEGO with instructions to build something.
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