Advert mood board

How to produce a successful advert

The main points in a advertising plan are what does the advert want to accomplish what are its goals or its objectives? How will the advert reach these goals and what would you have to do to reach these goals and objectives plus how do you know if you have accomplished these goals and if they have worked.

You will need a lot of knowledge of the company that you are making an advert for. You need to learn about the company background and any information that can help gain more strength in the advert. When making an advert you should think of the target audience and how it will connect with them. Will it be appealing for the target audience and will it grab their attention? In an advert you dont want to confuse the audience because they wont get the point of the advert.

In the making of an advert you have to be thinking would it be rememberable. This is so the advert it self would get around and more people would know and remember the advert. For example (http://www.gocompare.com/ps.aspx?Media=GG003&PST=1&device=c&gclid=CJXaj5OlqroCFS_KtAodDSgALQ) Go Compare used a character which was well known for his annoyances.

Not just getting the audience to remember your advert you want your advert show not be too packed with information but still provides the main information in a simple way, because making an advert too over the top would over complicate it and most viewers would be lost.

The headline of the advert should be bold and seen clearly so the audience know the company/brand. This will catch the eye of viewers so they know who the company are. Their should be more white spaces to show off the main image because too much colour appears as being too cramp in an advert.

website - http://beranger.org/2013/08/01/everything-you-never-knew-you-wanted-to-know-about-lego/

From this website i have learnt a bit more about lego that i didn't know. I learnt that Germany is the number- one Lego market, and the most selling is Lego city. The US have the second largest market for  Lego, selling Lego star wars and Bionicle. After lego going down hill it was the fans who brought the whole business  back on track.

Tim burton

Tim burton was raised in burbank in california.
He grew up loving cartoons and movies and was watching them all the time. Tim Burton is an American film director, film producer, artist, writer and an animator. Tim burton began drawing at an early age so he liked it then ended up attending the California  institute of the arts. Then started to studying animation after he was awarded a fellowship from Disney. Burton had ambition and wanted to start making his owns movies after working on 'The fox and the Hound' in 1981. he created a 60 minute black and white animated movie called 'Vincent price' and this lead on to the 'beetlejuice' in 1988. His luck kept getting better and better and he got to work on the movie 'batman' in 1989. This gave him a lot of power in hollywood, Burton had became a big celebrity. bringing out another movie called 'Edward Scissorhands' in 1990 showed more of burtons creative side and created a good friendship between him and Johnny Depp. this led to a lot of other movies that burton created like; Batman returns, The nightmare before christmas, Sleepy hollow, Planet of the apes, Big fish and Charlie and the chocolate factory.

My Questionnaire - LEGO

I didn't get as much answers as i wanted or as much detail with my answers. But from this i have a brief
idea of the answers from my questionnaire.  

Creature Comforts DVD

 Creature comforts was first seen as a British comedy animated short film. They used real life conversations from different people. They intended to find people who were foreign and living in Britain, or people who had problems about anything. The creature comforts team made these conversations 100 times for humorous just by syncing the voices with animated characters that they made.

 Created by: Nick Park and Aardman Animations
Creative director:Nick Fordham
Art Directors: Phil Rylance and Newy Brothwell
Writers: Paul Cardwell and Kim Durdant - Hollamby
Director: Richard 'Golly'
Script editor: Toby
Producing manager: Gareth Owen
Producer: Julie Lockheart
Character design: Michael Salter
Voice Breakdown: Nick Upton
Animators: Jo Fenton, Dug Coulder, Claire billett and Terry Brain.


They make the scenes as small as they can because they cant use plasticine to create a scenery which is up to human scale. They use plasticine because it is easy to use and they can show a lot of different expressions and emotions. Also the producer mentioning that eyebrow movements are important, and using squash and stretch.
The sculptors make different expressions for one character so they can simply take off the mouth of a character and change it to a different expression. They had made 150 speaking characters and more background characters and this is quite a big achievement for one program.

Book - Advertising - by Jen Green

Advertising by Jen Green told me that we see more than 3,000 adverts a day if you live in a city. From being indoors watching TV or being outdoors in public.

Advertising is a type of communication by influencing people to buy their product. Adverts paid by companies are shown every day providing more information about a product to get more sales. The aim is to 'persuade', and now advertising is a multimillion industry. Adverts promote any new products and this advertising can also include on radio commercials, newspapers, magazine ads, pop ups and banners this means advertising uses mass media to get their product around.

TRUE FACT - 'Over $600 billion are now spent on advertising each year.'

Most adverts are plotted at different times of the day for different target audiences for selling their companies product. Children's adverts for toys are very affective because they persuade the child to want it more. Where adult adverts like for shaving products are shown later at night when adults get back from work.

Book - LEGO Toys - By Kris Hirschmann

LEGO started there name as Automatic Binding Bricks. the bricks were hollow, and had open bottoms and they had the design of round studs on the top to connect to the open bottom of another brick. The first problem was that they used a material called cellulose acetate, this didn't hold its shape too well and the colours faded. This was not good for the company. Children became discouraged to the automatic bind bricks because they just didn't work the way they was supposed too.


Ole Christiansen the creator of 'LEGO' was going so well. the company kept making and selling there Automatic binding bricks which were renamed LEGO bricks in 1953. Godtfred became one of the leaders in the LEGO company. Godtfred was the one who helped with the companies business like sales. This is when he realised LEGO needed to go further and be created more into a toy to play with. They started to sell LEGO with instructions to build something.

Aardman

Peter Lord and David Sproxton are the founders of Aardman Animation in 1972.  They known eahc other since school when they was practising animating using a 16mm camera. Using cell animation they then created a short film called 'Aardman' this was sold to the BBC in 1972. They created a an animated character called 'Morph' which first appeared in 1976. After 'The Amazing Adventures of Morph' was aired in 1981.

Both animators thinking they needed a bigger target audience for their shows instead of just children. This is when they created 'Down and out' and 'Confessions of a Foyer girl'. Both their luck was reduced when the BBC rejected both shows. The BBC thought it would ruin Aardmans reputation.

After they both worked on a new show called 'Creature Comforts' where they animated different animals and interviewed thousands of people about different propositions. They then create the animation using the speech from a person and synced it into the animation.

The Brothers Quay

The Brothers Quay work in England. In England they created there very first short films. The first short film they made no longer exists after the only print they made was damaged. Moving back and fourth from Netherlands to England they ender up teaming up with a Royal College student called Keith Griffiths who helped to produce all of their films.

Short Films created:

- Nocturna Artificialia (1979)
- Punch and Judy (Tragic comedy) (1980
- Ein Brudermord (1981)
- The Eternal day of Michel de Ghelderode (1981)
- Stravinsky - The Paris Years (1983)
- Leos Janacek: intimate Excursions (1983)
and many more

Both brothers influenced by Eastern European animation they presented a passion of breathtaking mix of  color and texture. They are known for their camera movements to make there films so unique and different. People recognised the brothers as their movies are creating an 'unforgettable world' from just tiny sets that they created. Creating such depth in something that is made so small.

Experimentation using small objects in animation

In my opinion i think this is the best clip on animation we made. In this animation we took a lot of photographs which i think made the whole animation look 100% better. This animation was more simple compared to the others because it just involves moving the cars a tiny bit every photograph. Patience was needed.

Experimentation with Pixelation animation

My first time trying to create pixelation animation was quite challenging, to get all the body motions right to make the video look more realistic.  There was a wrong photograph which made me jolt backwards. Moving very slightly every photograph is quite difficult. But we achieved to make a good pixelation animation.

Experimentation with clay/play dough animation

For clay animation i had to make a clay character that i could move in my animation. This was a simple video but i think it worked pretty well. Every photograph i moved the characters a little bit at a time. this produced the characters to look like they are moving and it worked brilliantly.

Experimentation with cut-out animation

This was my first attempt at cut-out animation. i could of improved the frame rate and could of taken more photographs to make the animation longer because it was quite short. In the end i think experimenting with cut-out animation was good, but getting all the body parts to move with the character was a challenge.

Experimentation with sand animation

This is my first experimentation using sand to create animation. It was quite hard at first to get the shape i wanted with the sand. I found out that using my finger was quite hard to shape the sand so i used the brush to make the sand image more bold and so it has a sharper edge to the sand. I think the water drop worked really well in sand animation and i got all the timing right.

Review on animation book

Timing for Animation by Harold Whitaker

Harold Whitaker tells the readers that time is essence in animation and is a big key to animation getting all the timing right, to make your animation look good. He also explains how time gives a meaning to movement in animation and also reflects the size and weight of an object. It gives the animation more sense. 2D storyboards help the timing in animation and to get a brief idea this is called pre - visualisation. Whitaker explains clearly how to animate heavy and light objects and how to use anticipation to get the audiences attention. Whitaker's approach is on the idea that timing in animation is ultimately based on the laws of movement in nature. So timing relies on other effects and media like music and sound effects. I recommend 'Timing for Animation' for anyone learning animation or for revising the techniques and principles on animation. Also the book is good to read to learn more about timing itself in animation, and will teach the reader how to make timing in animation perfect

After reading this book it told me that timing is a key factor to animation, and is one of the most important principles.

Animation - Persistence of vision

The Persistence of vision is strips of still images can be seen in animation by the human eye at a certain rate. This creates the illusion. The Persistence of vision is the phenomenon of humans eye persists for one twenty-fifth of a second.

http://www.princeton.edu/~achaney/tmve/wiki100k/docs/Persistence_of_vision.html


Most animation is relied on the persistence of vision when a selection of images are played fast together. This is were your brain stores the image it saw previously long enough to see the images playing after as well.

.
http://blogs.indiewire.com/theplaylist/watch-a-clip-from-animation-doc-persistence-of-vision-and-come-watch-the-movie-with-us-this-friday-20130226

How to Draw Animations : Persistence of Vision in Animation

The basic principles of animation

There are 12 basic principles of animation developed by Walt disney studios. These 12 principles make  animation seem more realistic to viewers.

Anticipation 

Anticipation tells the audience what the character is going to do. This makes the animation more realistic, and this creates an observation which shows movement.

Staging

Staging is a pose or action which communicates which the audience. Staging consists of different camera angles and shots to create the movie or scene. Changing the different camera angles is very effective in animation. Staging gets the audiences attention and awareness of what they are watching.

Squash and stretch 

Squash and stretch gives of the illusion of the characters volume and weight. It is useful in animation to show many facial expressions and movement. Squash and stretch is used in animation  make the characters or object seem more unrealistic. This creates the animation to be less boring instead of making characters look like a robot.

Appeal 

An animated character has appeal. All animated characters have to have appeal to show the audience their personality, characteristics and what type of character they are. The design of the character has to be clear and this will add more to the character so the audience knows what they are like.

Solid drawing

Solid drawing is the basic principles of what you are drawing and its form. Transforming from sketches to colour and then the movement of the character to create an illusion.

Exaggeration

Exaggeration doesn't just make scenes more of a violent action most of the time. It's like the characters facial features, expressions, poses, attitudes and actions. Exaggeration in walking, eye movement and head turn gives the animation more appeal and imagination which makes the animation seem more realistic how the character is moving different parts of the body.

Timing

The basics to timing are; more drawings between poses slow the smooth the action. The less drawings produce a more faster and crisper effect. Changing to slow and fast timing adds more of a depth of texture and makes the animation interesting. Making animation consists of taking lots of pictures frame by frame getting the same time is quite hard. 

Arcs

All actions follow the same pattern which is an arc or a slightly circular path. This is actually the action of a human figure and the action of animals. Arcs help the characters be more flexible and have more movement tot them. It really does make the animation seem more realistic than having arms that move like a robot.

Secondary action

The Secondary action  adds more dimension to the animation. For example if a character was in a specific mood like 'angry' walking toward another character. The walk would be forceful, aggressive, and forward leaning. Secondary actions consists of arms swinging when you walk, leg actions and head bounce and all other actions of the body as secondary action.

Straight ahead and pose to pose animation

Straight ahead animation consists of drawing and the drawing works drawing to drawing till the end of a scene. Pose to pose is a more accurate way of animation using key drawings done at intervals throughout the scene.The proportions, volumes, and sizes are controlled better this way using numbers so that it is perfect. Most scenes use a bit of both straight ahead and pose to pose in animation.

Slow-out and slow-in

Slow-ins and slow-outs change the action of the animation. In animation their are more drawings at the begging of a character moving, less in the middle, and more drawings near the next pose. The less drawings make the animation action faster than having  more drawings which make the action move at a slower pace.  

Follow through and overlapping action 

After a character is walking and the main body stops all other body parts catch up to the mass of the character like the clothing and arms and hair. These follow the path of action. Not all body parts stop at the same time. This is called follow through and how body parts move. Overlapping action is when a character changes direction while their clothes or hair continues forward. Overlapping action shows that everything doesn't happen at the same time. Timing becomes critical in the overlapping action because you need to have the right timing to achieve what action you want or how something is going to move after another like a domino effect.  

http://minyos.its.rmit.edu.au/aim/a_notes/anim_principles.html

My Flip Book

How It's Made - Stop-Frame Animation

A video i watched about how stop-frame animation is made. It shows well known programmes that use stop motion animation.

Stop Motion Tutorial

What is stop motion?

Stop motion is made by playing a series of pictures to create a cinematic observation. Stop motion plays a series of pictures at a certain speed which could make something move eg; objects, clay, people etc. This creates the illusion of movement.

http://www.dragonframe.com/intro_to_stop_motion.php

The process is having your own objects or characters and take a photograph and move the figure or object each time very slightly. This makes the images form a cinematic video where the pictures play consecutively.